The advent and continuous upscaling of technology have drastically changed the approach to e-commerce. Recent innovations like Web 3.0 and wearable technology particularly continue to redefine the fashion industry and are creating alternative seamless approaches in the industry.
Moreover, fashion has always been obsessed with what’s new and what’s next — and in 2022, it’s nearly impossible to discuss the future without using terms like “metaverse” and “NFTs.”
Gucci and Ralph Lauren have drawn millions of visitors to their virtual pop-ups in the last year. In addition, Adidas and Burberry have launched sellout collections of non-fungible tokens, or NFTs, which are digital assets coded to allow for unique ownership.
Augmented reality (AR) and artificial intelligence (AI) have played vital roles in synergizing the fashion industry and metaverse and NFTs.
For instance, as an overlay, Augmented Reality provides a real-world experience. The technology can create realistic environments by...
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