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Monday, April 28, 2025

Privacy-Enabled Crypto Applications Are Coming for Enterprise, but Not Overnight - CoinDesk

My single biggest strategic goal is to build out and industrialize secure, private business applications that run on public blockchains, and the team at EY has been making steady progress for the last five years.
Our zero-knowledge proof Nightfall technology is coming on-stream and the first applications that enable it are not far behind.
Despite this enormous progress, it’s important to temper expectations because enterprise systems behave very differently from consumer products. Buyers operate with different reasoning and have different metrics and standards for success. There are five challenges I see in the industrializing and scaling process ahead.
The most important one is simply that enterprise sales and adoption cycles are relatively slow. No, your corporate client isn’t going to click OK, give you access to their address book and let you DM all their suppliers!
Enterprise software cycles often take about six months for the selling, another two to three months for initial...



Read Full Story: https://www.coindesk.com/layer2/2022/09/21/privacy-enabled-crypto-application...

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