The partnership will allow Betterment's 730,000 customers to access customized crypto investment plans based on their risk profiles and interests, starting next month. The curated crypto portfolios will be constructed from digital assets listed on Gemini, with the exchange serving as the custodian for the cryptocurrencies.
Marshall Beard, chief strategy officer at Gemini, said the service will help interested investors participate in the cryptocurrency market, where education about what cryptocurrencies are and how to invest in them is scarce.
"Betterment is providing its users [with] education and access in a sophisticated way to allow them to access this crypto ecosystem without having to do it themselves," Beard told CoinDesk. "It's breaking down that barrier of education because crypto is hard to engage with on your own."
Jesse Proudman, vice-president of crypto investing at Betterment, said the tailored portfolio offering is geared toward investors looking to make longer-term...
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