When British rock band Muse release their ninth studio album, Will of the People, on 26 August, the NFT (non-fungible token) edition will become the first release of its kind to qualify for the charts in the UK and Australia. It is the first new format to be added to the charts since album streams in 2015.
It will be sold via the “eco-friendly” NFT platform Serenade, which sold official Brit awards NFTs for 10 each in February.
Serenade’s founder, Max Shand, describes the Muse release as “the black T-shirt of NFTs”, a utilitarian digital format that is straightforward to buy. “What a fan wants is something simple and understandable but that gives them a sense of proximity to an artist and a sense of recognition from other fans,” he says.
Unlike with many NFTs, buyers will not require a crypto wallet. After the purchase is made on Serenade’s website, a digital wallet is created and the NFT transferred to that wallet. If users have an existing crypto wallet, such as for BitCoin or...
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