Salesforce has rolled out a closed pilot program for a new service called NFT Cloud, allowing users to mint and manage NFTs for brand engagement and marketing purposes, even as the wider crypto market continues to spiral.
NFTs, or non-fungible tokens, are best understood as a method of fingerprinting a particular piece of art, code or almost anything else stored digitally, using the same fundamental blockchain technology as cryptocurrency to create a unique copy of that item.
The idea is, since that item is uniquely identifiable, it becomes "non-fungible" and can hold a particular value in the marketplace, in the same way that a famous work of art has value that a reproduction does not.
Salesforce emphasised in its announcement that the NFT Cloud platform doesn't support proof-of-work blockchains — the creation of many cryptocurrencies are based on the use of huge amounts of computing power, with commensurately large energy costs and carbon footprints, and Salesforce is likely...
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