Shopify unveiled a range of new features today, including the ability for online merchants to create “tokengated” stores designed to incentivize fans to hold brand tokens.
The Avent of “Tokengated” Stores
Shopify is updating its platform to allow consumers and merchants to connect through their crypto wallets.
According to its website, Shopify is releasing a framework enabling merchants to launch “tokengated stores” to which fans can have early or exclusive access to, should they possess tokens from the particular brand. Limited edition merchandise, experiences, and drops were among the rewards suggested by the company to sellers to “incentivize” fandom.
The company is now also offering the possibility of minting and selling NFTs straight from the blockchain and onto the online store. A dozen NFT minting apps are suggested to smoothly complete the operation, with Ethereum, Polygon, Solana, and Flow indicated as the supported blockchains.
Furthermore, collaborations across merchants...
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