While the volatility and complexity surrounding cryptocurrency has caused given many investors second thoughts or cold feet, it's this very reason that some financial industry observers say it precisely the time for institutions to stay in and up to date as a service to confused customers -- especially small community based lenders and credit union.
“I don’t want credit unions to feel that this market downturn is permission to do nothing,” said Scott Young, vice president of innovation and design at PSCU, a payments credit union service organization (CUSO). “Quite to the contrary. I think this is truly the long game and not the short game — digital assets and blockchain technology, those use cases are going to continue to evolve. And we’re just starting to see companies now really start experimenting with these use cases and testing out the interest level of consumers.”
One key factor to keep in mind when gauging that interest level, he said, is that 23% of respondents in PYMNTS’...
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