MENDOCINO, Calif., July 15, 2022 /PRNewswire/ -- A group of California cannabis farmers, led by legacy farmer and entrepreneur Justin Calvino, are coming together to build Emerald Road, a crypto-exclusive digital cannabis community. The advanced e-commerce platform will connect farmers directly with customers through a suite of purchasing and marketing tools, content and education, and community-building experiences, all powered on the blockchain. Designed as a virtual bazaar-like marketplace, Emerald Road will allow consumers to connect with, learn from, virtually visit, and purchase directly from farms.
"Emerald Road is about solving a problem and that solution just happens to be Web3," according to Calvino. "Legacy platforms are not embracing emerging technologies and currently, there is no central hub for canna-culture and canna-curious consumers to connect, socialize, learn, transact, and be entertained, not to mention the restrictions on cannabis advertising. In addition,...
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