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Perhaps the most prominent celebrity figure in the Web3 zeitgeist is Snoop Dogg, but for Snoop being an early adopter is nothing new.
In 2014, the rap icon was part of a $50 million investment into Reddit, which valued the company at around $500 million at the time. Today, the platform is worth $15 billion, according to PitchBook data. He’s also known for private investments into fintech companies like Robinhood, Klarna and MoonPay, and for investments in the cannabis space. In 2015, just one year before weed was approved to be legalized for recreational use in California, Snoop co-founded Los Angeles-based Casa Verde Capital — a VC fund that has more than doubled in size.
Of course, these days, anyone following him on Twitter knows that his attention has been consumed by anything and everything that has to do with Web3 — especially NFTs.
NFTs are unique digital assets, like artwork and sports trading cards, that are verified and stored using blockchain technology, but...
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