National rugby captain Siya Kolisi will spearhead a two-year educational cryptocurrency advertising campaign in South Africa.
The Springbok skipper has partnered with global cryptocurrency exchange Luno in the campaign's rollout, which will feature a series of television adverts promoting a long-term investment attitude towards cryptocurrencies.
Kolisi was front and center of the first advert of the new campaign, which was aired during the Springboks’ third match of the Rugby Championship against Australia on Saturd.
The light-hearted commercial features the brawny flank being put through his paces by a personal trainer while drawing parallels between his long-term game plan for his rugby career and financial planning.
A statement from the Springbok captain highlighted the appeal of Luno’s efforts to make cryptocurrency investing accessible to new users that are unfamiliar with the space:
“Like many South Africans, I am new to crypto investment, so I had to do some research before...
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