In brief
Coffee chain Starbucks will launch an NFT platform using Polygon, an Ethereum scaling network.
The Starbucks Odyssey program will give away NFT stamps to customers and employees, but also sell limited edition NFTs.
Would you like an NFT with your latte? Starbucks today announced that it plans to offer its customers NFT rewards through Polygon, an Ethereum scaling network. The NFTs will unlock access to things like merchandise and events.
The Starbucks Odyssey program, which will launch later this year, will let both customers and employees in the United States earn digital stamps as rewards, as well as purchase and trade limited edition digital stamps. Each stamp will be minted as an NFT, or a blockchain token that represents ownership for things like digital collectibles and artwork.
The initiative is billed as an extension of the existing Starbucks Rewards program, and will let customers earn “journey stamp” NFTs by completing challenges and playing interactive games...
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