Shenzhen, China--(Newsfile Corp. - September 1, 2022) - This year's Tencent Charity Foundation Giving Day is set to kick off in early September. It is now in its 6th installment and helps donors quickly and easily support thousands of projects across China using simple, effective, and easy-to-use apps.
When Tencent's 99 Giving Day first launched the "Children's Gallery" charity project for the Shanghai Yitu Public Welfare Foundation (WABC) five years ago, few expected the outpouring of support that the project received. Within a few hours, 15 million people donated, forever changing the charity landscape in China. Since then, over 13,000 children at WABC have benefited from the program. Tencent has now taken the project a step further by providing the little artists at the school with AI painting tools, allowing these artistic dreamers to become teachers of art, and helping them give back to society.
How Tencent's 99 Giving Day Works
The way donations work on Tencent's platform is simple. Using WeChat - Tencent's instant messaging, social, and mobile payments app for a billion users - donors can browse charitable causes and donate any amount they wish, all with a few swipes of their fingers. Within the app, they can make micro-donations via WeChat Pay, set up project pages and storefronts, customize posters and branding, and socially share projects, achievements, and fundraising goals with their friends and social circles.
Thanks to the gamification of giving and...
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