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It’s a rainy Tuesday evening in New York, and I’m languishing in the longest line I’ve ever stood in. It wraps around three blocks and takes over an hour to get through. Leading toward Time Square’s Palladium Theater, the queue could be for a Kanye West concert. There are more men than women, but not by much. Everyone is young. Everyone is more stylishly than me.
It’s a party hosted by Doodles, an NFT brand known for its cartoon artwork. Once everyone’s inside the Palladium, Doodles’ CEO announces Pharrell Williams as Doodles’ new Chief Brand Ambassador, before treating the crowd to a surprise performance by The Chainsmokers. No expense was spared.
Just one hour earlier, I was in a hotel lobby chatting with an NFT trader. He’d gotten into nonfungible tokens a few months ago. He’d already lost about $100,000.
Welcome to NFT.NYC 2022, the biggest NFT convention on the planet.
This year’s convention, the fourth ever, took place from June 21 to 23, amid the biggest crypto market crash...
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