Ticketmaster will now let event organizers issue NFTs (non-fungible tokens) tied to tickets on Flow, a blockchain operated by a16z-backed Dapper Labs. The Live Nation subsidiary said that event organizers can make these NFTs available before, during, or after the event and even enable special experiences like loyalty rewards or celebrity meet-and-greets — or simply offer memorabilia in an NFT format.
The Flow blockchain is known for enabling web3 experiences related to fantasy sports and gaming, such as NBA Top Shot.
Ticketmaster initially partnered with Ethereum-based blockchain Polygon last November, to issue virtual ticket stubs to NFL fans through the rest of the season. The ticketing giant then elected the Flow blockchain earlier this year to issue digital collectibles to over 70,000 Super Bowl LVI ticket owners. Ticketmaster is also extending its partnership with the NFL to this season, where it plans to issue NFTs to all attendees of 100 select games, including at least three...
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