An institution hailing from the world of Web3 is stepping into the Octagon for the first time. Today, the UFC announced a marketing partnership with VeChain, the company behind the Ethereum-compatible public network by the same name.
The organization will make its debut in mixed martial arts during UFC 275: Teixeira vs Prochazka, taking place in the Singapore Indoor Stadium this Saturday. It joins the likes of Crypto.com, Socios, and Dapper Labs as blockchain companies that do business with the UFC.
The sports world is becoming an advertising hotbed for companies using blockchain technology, and the UFC is no exception. Its agreement with VeChain is a multi-year deal valued at nearly $100 million, according to the Sports Business Journal.
“VeChain is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them as an Official Marketing Partner of UFC,” said Paul Asencio, senior vice president of global partnerships at the UFC, in the deal’s...
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