VeChain has signed on to be the first official layer 1, or base layer, blockchain partner for mixed martial arts organization UFC.
According to an announcement post, the partnership includes a variety of integrations into UFC live events and original content for its digital and social media channels, starting Saturday, June 11.
Under the multi-year agreement, VeChain will have the rights for official UFC fighter rankings, providing visibility across live broadcasts and the UFC’s online presence. VeChain will also have a branded presence inside the UFC’s Octagon at 42 annual events and the 10-event Dana White Contender Series.
The two will collaborate on a range of original content featuring UFC talent and athletes, and an annual Brand Ambassador fund will offer paid marketing opportunities to UFC athletes.
VeChain is a blockchain platform specializing in real-word blockchain applications such as supply chain management and business processes. Previous partnerships have included...
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