The United Kingdom’s independent advertising regulator has upheld a complaint involving former reality show Love Island contestants Eve and Jessica Gale for “triviali[zing] investment in cryptocurrency.”
In a Wednesday notice, the U.K. Advertising Standards Authority, or ASA, said the reality stars promoted crypto in an Instagram story in June at the request of an influencer named Elizabeth O'Donell and upheld claims the ad was “misleading” and “irresponsible.” According to the regulator, O'Donell was not only providing trading crypto advice — as the Gales’ stories claimed — but promoting investing in cryptocurrencies without illustrating the possible risks.
“We therefore considered the ads were addressed to a general audience who were unlikely to have any specialist knowledge of investing in cryptoassets,” said the ASA. “In the absence of any other information to the contrary, we considered that consumers would interpret the overall impression from the ads to mean that investment...
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