Metaverse technology has continued to be the rage among big-name brands that are now dolling out million-dollar paychecks to so-called "chief metaverse officers" to think up their metaverse adoption strategy.
According to a Bloomberg report, brands such as Disney, Proctor and Gamble (P&G), LVMH, Creative Artists Agency (CAA), Spanish telecom carrier Telefonica SA, and wedding-registry retailer Crate & Barrel are among giants that have invested in a CMO of recent.
These firms, while each having modified job descriptions for their CMO, are all making the appointment with a view not to be left behind in the adoption of the emerging technology. Hamza Khan, the co-lead of metaverse efforts at management and consulting firm McKinsey & Co., said:
“Brands need to get closer to their customers, and the metaverse is a channel to do that. Compared to the early days of e-commerce, this time around brands are a lot more active, a lot earlier.”
McKinsey estimates that annual global...
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