This August, American artist Ian Cheng will explore the depths of metaverse psychology, pairing generative art with blockchain technology for a new NFT portrait series. “3FACE,” as Cheng calls the project, is based on an algorithm that generates abstract portraits of a purchaser’s online persona using data from their public cryptocurrency wallet.
Cheng has produced “3FACE” in collaboration with Christopher Y. Lew, a former curator at the Whitney and MoMA PS1 who is now artistic director of the NFT platform Outland, which will host the new works. The new company raised $5 million in seed capital last month.
No artwork images have dropped yet, but Cheng has offered a concept sketch. Three layers of consciousness will create each unique digital portrait using a personality model of the artist’s design based on three core forces: Posture, Nurture, and Nature.
Each of these elements is further refined into four characterizations—Nature, for example, features the categories Idealist,...
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