Restaurants are launching personalized digital memberships and exclusive rewards clubs without the steep learning curve of blockchain
Even though NFT membership clubs in the hospitality space have been making a splash, they still represent a minority of restaurant operators, many of whom are too focused on inflation, labor challenges and food costs to add learning about and investing in blockchain to their to-do list.
But there could be a loophole: the attraction of many of these NFT-based memberships and rewards programs is for customers to join an exclusive club that offers discount and non-discount-based perks. Thanx recently added a new feature to its growing Loyalty 3.0 program offerings called Access Pass, which is free to sign up, that lets operators experiment with new VIP benefits like a “skip the line” feature, exclusive reservation timeslots, and collectible swag. Jennifer Faren, vice president of marketing at Hopdoddy Burger Bar, wants to update the company to Access...
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