Industry observers note that such advancement in tech helps brands to directly access and influence users in a real-time arena
Blockchain and Cloud are terms that have been of much interest (and speculation) across domains and markets, and the gaming cohort is the latest entrant in this arena. Several non-gaming brands seem to be recognizing the utility and value in associating with gaming and associated platforms due to their outreach to billions of both casual and hardcore consumers, with disposable income and potential brand loyalty.
We spoke to several industry experts to understand the reach and response to these innovations.
Neeraj Sharma, Senior VP – Planning, L&K Saatchi & Saatchi posits, "Imagine you own a swanky car in a car game, which is worth thousands in the gaming world but practically zilch in the real world. Now if that car is a NFT, suddenly it is worth something in the real world and crudely put that’s one of the reasons gaming companies want to invest in...
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INN caught up with cryptocurrency investment expert Dan Hoover to review the current landscape and where the market may be heading. The cryptocurrency investment marketplace has gone through severa...