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Sunday, June 29, 2025

Why brands are paying thousands for crypto domain names - AdAge.com

Digital Marketing & Ad Tech News
Credit: Open Sea
Last month, Nike-owned Web3 platform RTFKT bought a strange NFT: a crypto domain for the name “dotswoosh.eth.” Even more surprising was how much it paid: 19.72 ETH, or roughly $38,000 at the time of purchase.



Read Full Story: https://adage.com/article/digital-marketing-ad-tech-news/why-brands-are-payin...

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