Bourbon enthusiasts have been collecting rare blends, barrels and bottles for years.
But one Kentucky spirits retailer looks to take that largely in-person experience and bring it into a digital realm with the help of blockchain technology.
Justins' House of Bourbon, which has locations at 101 W. Market St. in Downtown Louisville and 601 W. Main St. in Lexington, Kentucky, has teamed up with BAXUS, a leading blockchain company in the spirits sector, to create a new whiskey authentication and trading program that aims to revolutionize the investment model for the global whiskey digital market, according to a news release.
“While Justins’ House of Bourbon is best known for the bottles that are oldest in the whiskey world, we’re very excited to be a part of something new to the industry,” said Justin Sloan, co-founder of Justins' House of Bourbon, in the release. “We think authentication is a key piece to the credibility of this new market. This will allow investors to have peace of...
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