In brief
Hostess has released special edition Twinkies snack cakes called $TWINKcoin.
It’s not a real cryptocurrency, just a limited run of circular Twinkies.
I thought it was a hoax—and so did my boss, and his boss too. We field plenty of exaggerated, nonsensical claims in the crypto media space.
But this was not one of those: Hostess really has released limited edition, cryptocurrency-themed Twinkies.
Snack blogs and food publications recently lit up with reports of $TWINKcoin snack cakes, but why would Hostess create a crypto-inspired version of the 92-year-old American icon? And didn’t they realize “twink” has a very specific meaning in today’s vernacular?
when you have no queer people in the room when making branding decisions pic.twitter.com/0VnH8KVaQD
— Molly White (@molly0xFFF) July 11, 2022
In any case, a Hostess representative confirmed to Decrypt today that $TWINKcoin is real. But it’s not a cryptocurrency—just a limited-edition batch of circular, coin-shaped Twinkies.
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